I close the gap between what customers need, what sales promises and what product builds. First employee at a B2B SaaS that grew from €0 to €1.5M ARR, working on everything from customer interviews to the systems that run go-to-market.
I led every customer call behind xNova’s success stories, then used what customers said to align the rest of the sales material and to build the tools sales needed.
A scoring model that ignored its own blind spots. I rebuilt the data behind it so sales could see the accounts that mattered.
xNova’s sales team could only cover its top 5,000 accounts. A generic email pilot on 10,000 more showed where the funnel broke. I built a pipeline that targets only accounts with verified contacts and writes each sequence from the account’s own products, markets and competitors.
ApolloClaude API
InstantlyBorrowing trust in a market that didn’t know it needed us. Three partner types, each with its own commercial model.
From one studio to a franchise. I designed the full architecture, then phased it into two projects the team can run and extend.
BSportWhatsApp Business APIWordPressA go-to-market plan only works if it works for every side of the company. These are the questions I ask on each one.
Five perspectives, one view. Each one changes what I look for.
Claude is my daily copilot. With it I have built tools that a year ago would have needed an engineer. As building gets cheap, the scarce skill is deciding what gets built. That starts with staying close to customers, because AI is also changing how they buy and what they value.
A Python workflow that validates contacts, pulls account data and drafts email sequences with the Claude API.
An ROI calculator, a competitor comparison and a data map for the sales team, built with customer input.
A full system design for a franchise, documented across systems, modules, entities and fields.
I started in content and paid channels. Talking to customers pulled me into product marketing, sales operations and partnerships, and now I build systems with AI that teams keep using. Relocating to Melbourne in December 2026, looking for a team where someone who connects every side is an advantage.
Club Barre, Valencia. In charge of designing the new tech stack for Club Barre and its franchises, with the objective of creating a single ecosystem that communicates.
Designing the systems so a franchise can repeat what works.
xNova International, Valencia. B2B SaaS for global trade data. First employee, reporting to the CEO, while the company grew from €0 to €1.5M ARR. Hands-on lead of a team of one plus recurring interns, focused on product marketing, revenue operations, partnerships and automation.
Customer calls became messaging, sales assets and tools the team kept using.
CXL. Training program designed to build core product marketing (PMM) and go-to-market (GTM) strategy skills.
A framework for the work I was already doing.
Preglife, a Swedish company. Content creation for social media. After 3 months, followers grew 5.11% and the engagement rate went from 0.3% to 0.74%.
Testing content and reading the numbers.
ESADE. Personal and professional development: creativity, productivity, negotiation, complex problem-solving, interpersonal communication and public speaking.
The people side of the job.
Universidad Rey Juan Carlos (URJC), taken in English. Corporate communications, marketing, brand and reputation management, and event planning and operations, with emphasis on intercultural awareness and business etiquette.
The base of how I tell a story.
Messaging and tours come from real conversations.
Business, sales, product and customer at once.
A model inherits the blind spots of its data.
Validate with a pilot before scaling.
Nothing happens unless it pays off for the other side.
Every fix is documented and designed to run again, in the next market or the next quarter.
LemlistInstantlyWebflowWordPressApolloBSportReady to work with Spanish-speaking customers and partners, from Spain to Latin America.
Open to full-time and contract roles in product marketing and GTM operations. On a Work and Holiday visa (subclass 462) and interested in employer-sponsored roles.